Marketing for Dummies really is marketing made easy for dummies. This book by Alexander Hiam is another For Dummies book designed to teach the basics of marketing for people new to the topic. The aim of the book is to provide an introduction to marketing as well as effective and updated ways to promote products. Hiam is a popular business and marketing author and has been one of the most prominent professors at the University of Massachusetts business school at Amherst.
Marketing for Dummies is a book
which features topics that are necessary for business start-up and
actual marketing strategies for various marketing campaigns. It focuses
on the following:
1. The ten common
marketing mistakes that you must watch out for – beginners in marketing
commit mistakes that could be very costly in the end. Hiam provides
handy tips on how to prevent the risk of making mistakes that will
eventually be very important in improving your business.
The great ways to save money in marketing – yes there are
techniques that will allow you to market your business without spending
too much on marketing fees. These techniques will also save you money
that you can use for other aspects of your business like improving your
products and services especially improving customer service.
Surviving a downturn – every business owner dreads a downturn, but
if you have experts behind you, you will be able to survive any
challenges that may come your way in business.
Boosting web sales – Marketing for Dummies is a book that has
great topics on increasing web sales. Everything happens online
especially marketing campaigns; you will be able to be visible and
overtake your competition when you follow the advice found in this book.
5. Imagination is the key – the
author also focuses on how to improve your imagination and use it to
think of effective marketing techniques. Everyone can use his
imagination to increase his marketing potentials and improve his
business all it takes is exercise and a few tricks from Marketing for
This book is available online; you can read all about reviews about this book at Amazon.com.